Famed designer John Gieger is teaming with PATRÓN for a special collection of streetwear inspired by the history of Mexican street art.
Launching just in time for National Tequila Day, the PATRÓN x John Geiger collection will pull inspiration from PATRÓN’s limited-edition 2021 Mexican Heritage Tin, which was designed by Mexican street artist SENKOE. The new collaboration tells the story of the blend of streetwear and street art while highlighting the meticulous passion and mastery that goes into creating art, fashion, and tequila.
“In designing the PATRÓN x John Geiger streetwear collection, I was inspired by the colorful and rich history of Mexican street art in SENKOE’s design for the Mexican Heritage Tin and handcrafted legacy of PATRÓN. Over the years I have admired SENKOE’s work and how passionate he is about where he is from, using his murals to reclaim and beautify public spaces.” said John Geiger. “I wanted this collection to represent the dedication that goes into craft – whether that be a bottle of PATRÓN tequila or a one-of-a-kind mural. There is so much dedication and character behind Mexican culture, and as a local artist, it is inspiring to see SENKOE convey it all through his work. With streetwear, it is important to bring together all aspects of cultural influences and the PATRÓN x John Geiger collection reflects that by paying homage to the hardworking people that create PATRÓN tequila from start to finish.”
In the long sleeve shirt, John Geiger highlights tequila production in a long sleeve shirt as a jimador harvests the Blue Weber agave that PATRÓN is made from and the collectible socks, all incorporating John’s signature bright-colored accents. The PATRÓN x John Geiger streetwear collection will be available for purchase starting July 24, at JohnGeigerCo.com. Available in limited quantities, the socks retail at $30 and the long sleeve shirts at $85.
“For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists. With this year’s theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE’s street art and streetwear.” said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America, PATRON Tequila. “We are one of the few brands that still makes tequila the hard way – by hand with meticulous precision and care. We are extremely proud to be made in Mexico at Hacienda PATRÓN in Atotonilco el Alto. The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we’re thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft.”
You can see the collection below.